Crowdsourcing : why the power of the crowd is driving the future of business Cover Image

Crowdsourcing : why the power of the crowd is driving the future of business / Jeff Howe.

Howe, Jeff, 1970- (Author).

Summary:

An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.

Record details

ISBN: 0307396207
ISBN: 9780307396204
Physical Description: vii, 311 pages ; 25 cm
Edition: First edition
Publisher: New York : Crown Business, [2008]
Copyright: ©2008

Content descriptions

General Note:

Includes index.

Formatted Contents Note:

Introduction: The Dawn of the Human Network 1 -- Section I How We Got Here -- 1 Rise of the Amateur: Fueling the Crowdsourcing Engine 23 -- 2 From So Simple a Beginning: Drawing the Blueprint for Crowdsourcing 47 -- 3 Faster, Cheaper, Smarter, Easier: Democratizing the Means of Production 71 -- 4 Rise and Fall of the Firm: Turning Community into Commerce 98 -- Section II Where We Are -- 5 Most Universal Quality: Why Diversity Trumps Ability 131 -- 6 What the Crowd Knows: Collective Intelligence in Action 146 -- 7 What the Crowd Creates: How the 1 Percent Is Changing the Way Work Gets Done 177 -- 8 What the Crowd Thinks: How the 10 Percent Filters the Wheat from the Chaff 223 -- 9 What the Crowd Funds: Reinventing Finance, Ten Bucks at a Time 247 -- Section III Where We're Going -- 10 Tomorrow's Crowd: The Age of the Digital Native 261 -- 11 Conclusion: The Rules of Crowdsourcing 278.