How to kill a unicorn : how the world's hottest innovation factory builds bold ideas that make it to market / Mark Payne.
Record details
- ISBN: 9780804138734
- ISBN: 0804138737
- Physical Description: 289 pages : illustrations (some color) ; 25 cm
- Edition: First edition
- Publisher: New York : Crown Business, [2014]
Content descriptions
| General Note: | Includes index. |
| Formatted Contents Note: | 1 Seeing Through It 1 -- 2 Two-Sided Problem 25 -- 3 Two-Sided Solution 35 -- 4 Stretch Factor 55 -- 5 Wow and the How 75 -- 6 Need for Speed 89 -- 7 Seeing the Obvious for the First Time 103 -- 8 Question of Transformation 119 -- 9 Lessons from the Spatula 141 -- 10 Bend, Don't Break 149 -- 11 Insights About Insights 165 -- 12 Choice Advice About Innovation Strategy 181 -- 13 2B or Not 2B 209 -- 14 A Little Myth Busting 225 -- 15 F-Word 233 -- 16 Making It Work 249 -- 17 Monday Morning 275. |
Search for related items by subject
| Subject: | Creative ability in business. New products > Management. Marketing. |
Available copies
- 1 of 1 copy available at NC Cardinal. (Show)
- 1 of 1 copy available at Iredell County Public Library.
Holds
- 0 current holds with 1 total copy.
Show Only Available Copies
| Location | Call Number / Copy Notes | Barcode | Shelving Location | Status | Due Date |
|---|---|---|---|---|---|
| Statesville Main Library | 658.4063 PAY (Text) | 33114017543836 | Adult Nonfiction | Available | - |
