Part 1 Obsessives, Pioneers, and Other Varieties of Minor Genius: "To a Worm in Horseradish, The world is Horseradish." 1 -- Pitchman: Ron Popeil and the Conquest of the American Kitchen 3 -- Ketchup Conundrum: Mustard Now Comes in Dozens of Varieties. Why Has Ketchup Stayed the Same? 32 -- Blowing Up: How Nassim Taleb Turned the Inevitability of Disaster into an Investment Strategy 51 -- True Colors: Hair Dye and the Hidden History of Postwar America 76 -- John Rock's Error: What the Inventor of the Birth Control Pill Didn't Know About women's Health 101 -- What the Dog Saw: Cesar Millan and the Movements of Mastery 126 -- Part 2 Theories, Predictions, and Diagnoses: "It was Like Driving Down an Interstate Looking Through a Soda Straw" 149 -- Open Secrets: Enron, Intelligence, and the Perils of Too Much Information 151 -- Million-Dollar Murray: Why problems like Homelessness may be Easier to Solve Than to Manage 177 -- Picture Problem: Mammography, Air Power, and the Limits of Looking 199 -- Something Borrowed: Should a Charge of Plagiarism Ruin Your Life? 222 -- Connecting the Dots: The Paradoxes of Intelligence Reform 244 -- Art of Failure: Why some People Choke and Others Panic 263 -- Blowup: Who can Be Blamed for a Disaster like the Challenger Explosion? No One, and We'd Better Get Used to It 280 -- Part 3 Personality, Character, and Intelligence: "He'll be Wearing a Doubled-Breasted Suit Buttoned.'-and he was" 293 -- Late Bloomers: Why do we Equate Genius with Precocity? 295 -- Most Likely to Succeed: How Do We Hire When We Can't Tell Who's Right for the Job? 314 -- Dangerous Minds: Criminal Profiling Made Easy 336 -- Talent Myth: Are Smart People Overrated? 357 -- New-Boy Network: What do Job Interviews Really Tell Us? 375 -- Troublemakers: What Pit Bulls Can Teach Us About Crime 394.